Writing Services

Words are powerful tools—they can empower and inspire people, make their lives easier and make the world a more positive place. If you need to get your message across, we’re happy to work with you.

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Reach Your Customers Effectively
—Tapping into a new market? We can help you streamline your message and focus it for your particular audience.

  • Web content
  • Brochures
  • Case studies

Share Your Vision—Got a story to tell? We can help you capture your story in a way that inspires people to action.

  • Newsletters
  • Articles
  • Speeches

Engage Your Audience—Need to explain technical content to a lay audience? We can help you make complex concepts understandable.

  • White papers
  • Instruction Manuals
  • Reports

Stay Connected—Need fresh content? We can help your website entice people to keep coming back.

  • Web content
  • Articles
  • Event announcements
Web Content

Greater Giving Blog

Greater Giving develops fundraising software and tools for nonprofits. I help them connect with fundraising professionals by writing informative blog posts that offer fundraising strategies and insights.

Art in Healing Spaces

Sally Retecki has an art consulting business that helps place original art in health care settings. Understanding the healing value of fine art, Sally is working with health care professionals to provide images that nourish and inspire the spirit. I helped her describe the program.

Bookshare Website

Bookshare provides an online library of accessible books for people with print disabilities. They decided to upgrade and revamp their entire site. I helped them organize and edit all the content for the new site, as well as manage the content process.

Consumer Cellular Web Content

Consumer Cellular provides simple, easy-to-use cell phone service. They needed a guide for seniors on how to choose a phone. I wrote the “Cell Phones for Seniors” page to help make the choices clear.

Energy Efficiency for Business

PGE created a new section of their website to provide ideas and resources for businesses interested in becoming more energy efficient in their operations. I worked with a great team of writers to put together the content. We researched the topic areas, conducted interviews with star customers, and pulled it all together in a cohesive whole. My topic areas covered:

PGE Deschutes Passage Website

PGE and the Confederated Tribes of Warm Springs are jointly working on a project to restore fish passage on the Deschutes River. They needed a website to describe the process, the history of the project and keep people informed of the progress. Working closely with PGE’s team, I wrote the content for the site.

Portland Traditional Acupuncture

Aja Ngo needed effective content on her acupuncture website to attract new clients. Working together, Aja and I identified the qualities that make her acupuncture practice unique. Combining these qualities with clear explanations of the types of service she offers, we put together a set of web pages that appeal to her target audience:

  • Preventive Medicine
  • Eating Disorders
  • Grief and Loss
  • Cancer Support

This site was designed by Vicki Moser of Copper Moon Design.

Case Studies

Kaiser Permanente case study

The Northwest Energy Efficiency Alliance (NEEA) needed a case study for their BetterBricks program that described how Kaiser Permanente had improved the energy efficiency of their East Interstate Medical Office. After interviewing the participants, I wrote up the case.

McKinstry on a Roll

The Northwest Energy Efficiency Alliance (NEEA) wanted to profile McKinstry in their BetterBricks program. This mechanical contractor is doing great work bringing energy efficiency to their customers.

User Manuals and Instructional Materials

Below is a partial list of hardware and software user manuals, as well as instructional materials and reports we’ve written for clients.

  • Conversational Computing Corporation
    • Conversa Messenger User’s Guide
  • Greater Albany Public Schools
    • Revised School Board Policies
    • Revised Administrative Rules
  • Gamanam
    • Application for Echoing Green Fellowship
  • Hellenic-American Cultural Center and Museum
    • Web content for Marguerite F. Sylvia Art Exhibit
  • Imagenation Corporation
    • A Vision-based Wafer Mapping System (white paper)
    • PXD1000 Digital Frame Grabber User’s Guide
    • CX100 Windows 2000 Installation Guide
  • NuVision Technologies, Inc.
  • Oregon State University College of Business
    • AACSB Self Evaluation – Accreditation Report
    • Business-ONE web content
    • OSU Over Lunch slide show
  • SunGarden Montessori School
    • Web content
Marketing Collateral

Production Efficiency Fact Sheet

The Energy Trust of Oregon needed a clear description of their Production Efficiency program to provide to businesses around the state. I helped pull together the information and organize it in a straightforward manner.

PGE Multifamily Housing Brochure

Owners and property managers of multifamily dwellings have significant opportunities to save both money and energy through energy efficient operations. Portland General Electric (PGE) needed a clear, straightforward way to convey these benefits to building owners in the area. This was a fun project and the people at PGE were wonderful. We brainstormed the main ideas and I wrote up the content for the brochure. The designers did a great job with the layout.

Publications

Collaboration through Consultation

book cover for Consultation through CollaborationThis book explains the principles of consultation, a potent process for group collaboration. It welcomes and draws on diverse points of view to seek out the truth of an issue and forge a wise course of action for the benefit of all.

  • Benetech
  • Consumer Cellular
  • Conversa
  • Energy Trust of Oregon
  • Gamanam
  • Greater Albany Public Schools
  • Hellenic-American Cultural Center and Museum
  • Imagenation Corporation
  • Northwest Energy Efficiency Alliance (NEEA)
  • NuVision Technologies Inc.
  • OSU College of Business
  • Portland General Electric (PGE)
  • Portland Metro Baha’i Community
  • Portland Traditional Acupuncture
  • Sally Hart Retecki Consulting
  • Software Association of Oregon (SAO)
  • SunGarden Montessori School
  • The Batik Butik

Sara DeHoff

Sara DeHoff headshotI’m the writer on the Eclectrics team. I work with you to understand your story, your goals, and your audience. Together we craft a message that speaks to your readers and clearly conveys your ideas.

With both technical and creative projects, my approach is to look at the concepts from the reader’s point of view and find the words that resonate with you and your audience. Whether guiding users through a complex software program or describing the birth of a new industry, my goal is to make it easy and enjoyable for readers to grasp the concepts and utilize the information.

My education includes an M.Ed. in Technology in Education from Harvard and a B.A. in Cultural Studies from Evergreen State College. I have worked and studied in China, Japan, Taiwan, and the Czech Republic.

For over 20 years, I have  written web content and articles; designed websites and newsletters; and explained complex technologies through case studies, white papers, and consumer product user guides.

Whether you need promotional materials or a detailed user guide, I can help you reach your audience and deliver your message effectively.